Shaping the Industry

What is that 1 thing that will make the agencies of Pakistan outshine others?

Though a cut-throat competition exists amongst agencies across Pakistan, here are few suggestions from the industry that may provide a direction and guideline to some.

That one thing that will be the driving force for many:

“Promoting advertising that can make a difference to consumer’s life.”

Amir Paracha, VP – Customer Development, Unilever

“Investment in research and insights”

Amin Rammal, Director, Firebolt 63

“The feel good factor”

Tauqeer Muhajir, CEO/ Publisher, Millennium Media

“Transparency in pitching process”

S. M. Junaid, Chief Operating Officer, Synchronize Media

“Promotion of local talent.”

Fahad Riaz, Brand Activation Manager, Tapal Tea

“Increased interest in planning and executing training workshops/ educational programs for young advertisers.”

Sahar Taher Khan, Business Developer/ Director, Digital Headquarters/ Interflow Group

“Promotion of local insight”

Nandana Kamal, Senior Planner – Strategy Department, JWT

“Cross platform integration of technology”

Tariq Hameed Siddiqui, Assistant Manager – Digital Projects, Mholdings

“The will to be fearless”

Zulfiqar Jabbar Khan, Activation and Content Manager, GroupM ESP

“More original locally created/ conceptualized ads”

Hena Maqsood, Business Unit Head, Packages- Consumer Products

“Fresh new talent”

Hyra Zaka, Digital Marketing Manager, Nestle Pakistan Ltd

“More workshops by experts to educate the new young marketers and advertisers.”

Rabeea Salman, Manager Marketing and Planning, The Dawn Media Group