Pepsi Black Enters The Market
Pepsi has introduced its latest product, Pepsi Black, and its TVC is as bold as the product itself. Pepsi Black is about being bold, confident and most importantly, fearless. Pepsi Black is a low-calorie, sugar-free cola. The TVC features a diverse cast with one thing in common – their daring personalities. From Irfan Junego (Pakistan’s leading vlogger), Anita Karim (youngest female Pakistani MMA fighter), Abid Brohi (famous Pakistani rapper from Balochistan), Vais Khan (guitarist of the winner band of Pepsi Battle of the Band season 2 ‘Kashmir’) to Noor Zafar (prominent Pakistani actress), each person brings their own inspiring and audacious story of success to the brand. The ad resonates well with their target market; the youth, who are conscious about their health and calorie consumption.
Along with the TVCs, consumers can see billboards around the cities, showcasing Pepsi Black with a simple and striking message.