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Home Knowledge News Pas Holds Its Fifth Effie Awards

Pas Holds Its Fifth Effie Awards

Karachi, Saturday, 3rd June, 2023 – The fifth edition of Effie Awards Pakistan, one of the biggest marketing and advertising awards, was hosted by the Pakistan Advertisers Society on the 3rd of June 2023 at Karachi Expo Centre.

This year the stage was set to honor industry’s groundbreaking, thoughtful ideas and campaignsthat set the tone for reaching the highest echelons of marketing and advertising. In partnership withUnilever Pakistan, the awards night was hosted by industry’s own shining stars namely Syed YawarIqbal, National Creative Director, JWT Grey, Hamza Amjad, Executive Creative Director, OgilvyPakistan, Afsheen Rizvai, General Manager, PAS, Atiya Zaidi, MD and Executive Creative Director,BBDO Pakistan, Mahrukh Shaikh, Head of Content Excellence, Symmetry Group and Sheikh AdilHussain, Director Hair Care, Unilever Pakistan, with special appearance from Agah Zohaib, MDMindshare and Kiran Kohati, Head of Consumer Experience, HBL.  

Around 800 people attended the awards night bringing together most of the marketing and advertising fraternity. Industry stalwarts like Dr. Zeelaf Munir, Chairperson, PAS and CEO & Managing Director, EBM, Ms. Farheen Salman, President BSPAN, Lipton Teas and Infusions, Mr. Jason Avacena, MD Nestle Pakistan, Mr. Tariq Ikram, Founding Chairman PAS and Former Minister of State, Mr. Imran Syed, CEO Adcom Leo Burnett, Ms. Asima Haq, General Secretary PAS, Mr. Sami Wahid, Managing Director, Mondelez Pakistan, Mr. Asif Aziz, Chief Business Officer, Jazz, Mr. Mehmood Nanji, Jury Chair 2023, were among the few special presenters that handed the trophies to the lucky winners.

Dr. Zeelaf Munir, Chairperson of PAS commenced the ceremony and said that tonight is the night for celebrations, where we celebrate excellence in marketing, but along with celebrations, let tonight be a night of reflection – as marketers we also have the responsibility to influence popular culture and societal narrative. Ending on a high note she said let us step up our game in every discipline and at every level, let us champion causes and create positive change.

The call for entry for the Effie Awards 2023 started mid of September 2022 with 423 campaigns entering the competition. Of these a total of 24 Bronze winners, 28 Silver, and 19 Gold awards were awarded. Unilever Pakistan topped the list of marketers and won the title of “Marketer of the Year”. Ogilvy Pakistan set the record by winning the “Agency Network of the Year” title for the fifth time. Coca-Cola and Ogilvy Pakistan won the “Grand Prix” for Coke Studio Season 14.

The Lifetime Achievement Award was conferred upon Musharaf Hai, Ex-Chairman of Unilever Pakistan, a recipient of Sitara-e-Imtiaz and named amongst top 50 most powerful businesswomen of her times by Fortune.

The momentous gala night was made even more special by the enthralling performance of Taha G. The show was a resounding success and an opportunity for all the attendees to meet their peers and applaud their work.

The red carpet was hosted by Umair Saeed, CEO, Blitz Advertising and Anjum Nida Rehman, a corporate communication professional.

Qamar Abbas, Executive Director, PAS said “Effie not just represents an affiliation with a globally recognized award programme, it is our leverage to bring change in how we practice marketing communications and integrate our professionals in the global fraternity. He also thanked all the jurors, the Jury Chair, all the partners and said that without the support of the industry it would be next to impossible to organize these awards that will take our marketing industry to the next level”.

This year, Olper’s, the nutrition partner hosted the hors d’oeuvres and enthralled the guests with their mouthwatering delights and milk shots. English Biscuit Manufacturers, the official bakers of the event, set up an EBM Bakery serving delightful savories to the guests. The beverage partner, CocaCola Pakistan, kept all the attendees cool and in good spirits by setting up their mocktail bar and Lipton, the official Tea Partner served their tea and infusions. Walee Technologies was the category sponsor and Jubilee Life Insurance was the Insurance Partner. Jafferjees had also earlier sponsored the Effie Pakistan’s jury sessions.

The event was managed by Borgata. Jang Media Group was the Print Media Partner, Symmetry Group was the Digital/Creative Partner and Media Idee was Digital Activation Partner. Bogo, Radio FM 91, Amreli Steels, Manto and Wah Snacks were generous gift partners. Last but not the least Cadbury our chocolate partner sponsored our gift bags.

For more photographs and details regarding the 2023 Effie Awards Pakistan program or PAS please visit our website or contact:

Mariam Vohra
Sr. Communications Executive
+92 21 35836072-73 | |

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Pakistan Advertisers Society