PAS Awards 2014 Announces Finalists
Across Pakistan, agencies and clients bask in the glory of being shortlisted as finalists are announced in each category. The PAS Awards 2014 Gala scheduled to take place on 16th May, this year will honour campaigns that stand out for the big idea that works.
Judged by a panel of 18 judges in the first round and around 15 experts in the final round, the entries went through a gruesome judging online as well.
The four special categories including Passion for Pakistan, Best in Digital, Media Innovation and Best BTL Activation that witnessed a huge response accounted for 33% of the total submissions received.
PAS Awards initiated in 2011 has established itself as the most credible advertising awards of the industry and indicates a positive growth over the years.
PAS Awards 2014 received a total of 196 entries across various categories of which 15% were the first time participants.
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