Pakistan Print Media Analysis – Dec 2013

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising.
DATA SOURCE: Media Track Pakistan
BASE: Newspapers and Magazines
Note:
– Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests.
– From Jan 2014 onwards will cover more regions of Daily Jang (Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad).
– Tariff rate has been applied for Spend analysis.
– Magazines and Daily Publications analyzed separately