Nescafé Print Ad Contains Two Foldable Paper Mugs For Sharing Morning Coffee

Nescafé France have deemed reading a newspaper to be "a rather lonely moment." As a cure for this intolerable isolation, they’ve invented branded newspaper wrappers that come with pop-up paper mugs, apparently with coffee powder in them. If you happen to be near some hot water, well you’re in luck! Instant coffee!

Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign.

Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with.

Despite Nescafé’s good intentions, we think it’s a bad idea to pour scalding, hot water into a paper mug that might collapse any time—what do you think?