IBM and UBL Collaborate to Establish Digital Design Lab in Pakistan
IBM Pakistan, earlier this week announced its selection by United Bank Limited (UBL) to support the bank’s digital transformation journey by establishing a Digital Design Lab, the first of its kind in Pakistan, to weave a seamless digital banking experience into customers’ daily lives.
The lab will provide an environment for UBL’s interdisciplinary teams as well as its network of start-ups, fintechs, ecosystem partners, and academia to develop personalized and engaging digital customer experiences.
Located in Karachi, the Digital Design Lab will be based on the IBM Design Thinking framework, IBM’s approach to applying creative business solutions at the speed and scale modern enterprises require. It also helps customers to place end users at the center of their innovation when addressing issues and developing solutions.
The lab will be home to UBL design and digital experts. Additionally, the space will host a team from IBM iX, a global business design partner and one of the world’s largest digital agencies, that will work side-by-side with UBL to create innovative digital experiences for its customers.