BBDO Pakistan wins first ever Gold Lions at Cannes

BBDO Pakistan won two Gold Cannes Lions and a Bronze Lion at the Cannes Lions 2015.

The two Gold Lions were won for the agency’s "Not a Bug Splat" campaign for Reprieve/Foundation for Fundamental Rights (which, puzzlingly, was entered into Cannes last year and won a Bronze Lion in the Direct category plus three shortlists across the Promo & Activation and Direct categories). BBDO worked with local artists to install a super-sized portrait of a child in the fields of the heavily bombed north-west border region of Pakistan. Drone operators are confronted with the image, rather than anonymous ‘bug-like’ dots on their camera screen, persuading them to think twice.

The campaign has so far also been awarded a Bronze Lion (in 2014), three Silver and seven Bronze at Spikes Asia, two Silver and a Bronze at One Show, three Pencils at D&AD, a Gold Effie, five Golds, three Silvers and two Bronze at Dubai Lynx, four PAS Awards along with several other awards.

BBDO’s Bronze Lion was for a campaign the agency did for Moltyfoam called ‘The World’s First Billbed’. The campaign was about installing billboards for Moltyfoam that could be converted into beds at night.

(L) Assam Khalid, Strategic Planning Director, BBDO Pakistan and (R)Ali Mumtaz, Freelance Creative Consultant.