Atlas Honda Officially Launched BR-V in Pakistan

LAHORE: Honda Atlas launched its first locally produced sub-compact Sports Utility Vehicle (SUV) on Friday, comprising 45% local components, stated the company.
BR-V has been introduced with two variants the i- VTEC & i- VTEC S having 1500 cc engine. The SUV will cost around Rs 2.23 million & Rs 2.33 million.
“SUVs in Pakistan are too costly and are mostly out of range for many customers,” said Honda Atlas Cars Pakistan Limited General Manager Sales and Marketing Nadeem Azam. “With the price range we are offering, about 90% of customers can now afford the new variants, which will attract new as well as existing customers of other companies too.”
The company is also looking to tap rural as well as urban markets with the newly-launched SUV. “We are confident that BR-V will strongly appeal to the urban and rural customers and accelerate our growth while strengthening our brand presence in the country,” said Honda Atlas Cars Pakistan Limited President and CEO Toichi Ishiyama. “Pakistan is a key market for Honda and as part of our business expansion; we are focusing on increasing our customer base and will be bringing a lot of new and innovative products in the future.”