A Snapshot of the Radio Industry – May 2010

Snapshot

• Telecom Sector topped the advertising followed by Food and Beverages in
  May ’10.
• Unilever was the top advertiser.
• Knorr was the top advertised brand.
• Karachi had the most number of ads shown per day

Top 10 Categories

No.	Categories	% Mins	Ranking
			This Month	Last Month
1	Telecom	12.6	1	1
2	Food	10.6	2	6
3	Beverages	7.9	3	4
4	Cosmetics	6.3	4	–
5	Ice creams	6.1	5	3
6	Financial Institutions	5.6	6	2
7	Appliances	5.5	7	9
8	Shampoos	5.5	8	–
9	Soaps	4.0	9	–
10	Hotel & Restaurants	3.6	10	10

Top 10 Advertisers

No.	Categories	% Mins	Ranking
			This Month	Last Month
1	Unilever Pakistan	26.6	1	1
2	Telenor	6.6	2	7
3	Nestle Pakistan	4.7	3	–
4	Engro Foods	3.6	4	8
5	United Bank Limited	3.4	5	3
6	Warid	2.4	6	–
7	Nokia	2.4	7	2
8	PIA	2.4	8	–
9	Akzo Nobel N.V	2	9	6
10	Mobilink	1.9	10	4

Top 10 Brands

No.	Categories	% Mins	Ranking
			This Month	Last Month
1	Knorr	9.1	1	2
2	Fair & Lovely	4.4	2	–
3	Nestle Pure Life	3.8	3	–
4	Clear Men	3.8	4	–
5	UBL Omni	3.4	5	8
6	Wall’s Vanilla	3.2	6	5
7	Omoré Ice cream	2.8	7	–
8	Lux	2.6	8	–
9	Talkshawk	2.5	9	–
10	Warid	2.4	10	–

Time Band Share

No.	Time Band	Advt. Mins
1	Morning	33,246
2	House Show / Lifestyle	19,060
3	Afternoon Drive	12,793
4	Pre-Drive Time	11,293
5	Drive Time Evening	34,349
6	Late Evening	42,113
7	Night Time	17,206
8	Early Night	1,348
9	Late Night	1,158

City-wise Sharer

No.	City	%Share
1	Karachi	44.02%
2	Lahore	31.63%
3	Islamabad	24.35%

Brand Clutter

No.	City	Number of Minutes
1	Karachi	164
2	Lahore	133
3	Islamabad	133

Average Number of Ads Per Day

No.	City	Number of Ads
1	Karachi	2,546
2	Lahore	1,841
3	Islamabad	1,365

Courtesy: MediaMiles.