A Snapshot of the Radio Industry – June 2010

Top 10 Advertisers

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Unilever Pakistan	8.5	1	1
2	Telenor	7.5	2	2
3	Ufone GSM	6.8	3	–
4	Faysal Bank	5.8	4	–
5	China Mobile	4.5	5	–
6	Proctor & Gamble	3.2	6	–
7	Engro Foods	3.2	7	4
8	Caltex Oil Pakistan	2.8	8	–
9	Qarshi Industries	2.7	9	–
10	Sharp Communications Pvt. Ltd.	2.5	10	–

Top 10 Brands

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Uth Package	6.8	1	–
2	Faysal Bank	5.8	2	–
3	Zong	4.5	3	–
4	Wall’s Cornetto	3.7	4	–
5	Ariel	3.2	5	–
6	Easy Paisa	2.9	6	–
7	Djuice	2.6	7	–
8	Qubee	2.5	8	–
9	Havoline Engine Oil	2.2	9	–
10	UBL First	2.0	10	–

Time Band Share

S. No.	Time Band	Advt. Mins
1	Morning	38,025
2	House Show / Lifestyle	21,327
3	Afternoon Drive	12,149
4	Pre-Drive Time	9,610
5	Drive Time Evening	32,169
6	Late Evening	39,532
7	Night Time	16,209
8	Early Night	1,826
9	Late Night	1,626

City-wise Sharer

S. No.	City	% Share
1	Karachi	41.72%
2	Lahore	34.27%
3	Islamabad	24.00%

Brand Clutter

S. No.	City	No. of Mins
1	Karachi	151
2	Lahore	153
3	Islamabad	133

Average Number of Ads Per Day

S. No.	City	No. of Ads
1	Karachi	2,431
2	Lahore	1,957
3	Islamabad	1,361

Courtesy: MediaMiles.