OOH Media Ad Ex Report – Dec 2014

Analysis by: Winning Solutions

Period: Dec 2014 to 20th Jan 2015

Methodology:

– Study covered over 5000 sites across 150 main arteries in top 5 cities of Pakistan.
– Data was collected only from Permanent OOH structures on the identified roads.
– Values are estimated with average market rates collected for different mediums across different roads and locations from various OMAS.
– Current report is OOH boards specific and does not include Pole signs in it these shall be covered in Jan report as data is currently being collected.