We are each the masters of our own reality; when we become self-aware to this: absolutely anything in the world is possible. Time is only a dimension on the 4th Axis. If you believe you can do it, you can do it in no time.

At Crack-It 2013, PAS invites you to spend a day challenging yourself. Come and show the world what you are made of.

Hold yourself responsible for a higher standard than anybody else expects of you. Never excuse yourself. Never pity yourself. Be a hard master to yourself-and be lenient to everybody else

Come and Join

Crack-It 2013

– Pakistan’s nationwide Hackathon.

Crack-It it’s a competition where marketers and techies team up to create great strategies and solutions. You will be working against real briefs, against real life challenges, and producing real solutions and presenting to real clients. Get a team of fantastic foursome, one Creative, one Developer, one Strategist and one Marketer. They say when the going gets tough, the tough get going.
Your ultimate challenge?
You will only have 12 hours to come-up with a strategy and prototype your solution.


Crack -It will be a straight 12-hour competition open to all professionals and students from Pakistan in the field of marketing, advertising and IT, where teams will compete with their ideas and technological solutions against a given challenge or objective.


On the day of the competition, the participating teams will be given a real life challenge that a particular brand is facing or an objective that a brand wants to achieve that requires not only a digital strategy but a practical implementable solution that leverages single or multiple digital platforms to achieve the desired goal. Eg: App, website, game, software solution, innovative digital marketing activity.

The team that comes up with the most comprehensive strategy and solution that is innovative and unique in its approach, keeping our environment in mind, and tackles the challenge at its cores will be the winning team of Crack-It.
The competition will take place in two rounds:

1. Preliminary Round -The Competition Day

  • The competition will start at 9am to 9pm – 12hrs straight.
  • Teams will be given a single task to propose their strategy and solution.
  • At the end of the competition, each team will require to submit a one page brief and the prototype that best describes their strategy and solution pertaining to the task at hand.
  • Solutions will have to be presented with a prototype. The prototype can be in any format i.e. Flash, PowerPoint, HTML, etc.
  • Please note that a prototype of the solution is a must along with the strategy.
  • Top 10 teams to be shortlisted that will qualify for the second and the final round.

2. Final Round -Presentation Round

  • The finalists will be informed 2 days in advance to prepare a presentation on their strategy and solution.
  • The presentation not to be of more than 10 slides, title slide included.
  • Each team will be given 5 minutes to present their idea. The Jury will have another 5 minutes to ask questions.
  • Top three teams from the final round will be invited to present their strategy and solution at the PAS Digital Marketing and Advertising Conference ‘Dig-It 2.0’ to be held on October 30-31, 2013 in Karachi.


What's up for Grabs

The winners of PAS Crack –It Competition will win a cash prize of

Rs. 150,000

and chance to pitch in your idea to the brand.



October 5, 2013
KARACHIOctober 09, 2013
LAHOREOctober 12, 2013
Shortlisted Teams AnnouncedOctober 19, 2013
Round 2: “Final Presentation”- KarachiOctober 23, 2013
Top 3 Teams to present at “Dig-It 2.0”October 30, 2013
and the Winner to be announced 


Have Fun

Hack, meet new people, get creative, and have a good time. Getting something meaningful done within such a short amount of time can be stressful, but we'd like to encourage everyone to take a break every now and then to relax and enjoy the event.


Teams can be anywhere from two to four members. It is a prerequisite that one member of a team should have a basic knowledge of coding/developing to help prototype the solution.
Note: Companies can also send their teams and enter the competition.

It’s okay to Hack!

Feel free to use APIs, Services and Open Source:
You are encouraged to use 3rd party services, APIs, libraries, and frameworks. Let's face it, we need all the help we can get during the hectic event. There's no need to break DRY rules when there are so many great resources available to all Hackers.
Please note that a prototype of the solution is a must along with the strategy.

What to Bring?

Anything! Bring your laptops, mobile phones, tablets, etc. but above all, your energy and your brains! We’re trying to make this event very hands on, so feel free to bring all your wacky geektronics so that you can participate in all the fun.


During the competition, PAS will have designated people from the digital marketing and brand side that will provide mentoring to the participating teams. This will be important for direction, background information, if required or any other general guidance.


All teams retain full ownership of what they have created during the Hackathon.

Entering the Competition

An ideal team should comprise of 3 to 4 members that bring in the following expertise:


YES! YOU ARE SO NEEDED. While we can find it, blow it up, make strategy, and make it look pretty, we needs some business plan and idea to present meaningful visualizations. Join up!


We also need beautiful people like you who can develop a strategy that is aligned with the overall objective of your idea and help your team in achieving the competitive advantage.


We need computer cowboys and cowgirls like you to wrangle data into something useful. That means visualization, notification, integration, etc., all in the name of doing something crazy and fantastic.


We need people like you to make everything look amazing, feel intuitive, and have a smooth user experience. The best application in the world that no one can use... isn't much use! You know the drill.
Individual teams or companies can enter the competition alike.


Teams entering the competition will have to submit complete details of all their team members.

Individual teams or companies can enter the competition alike. All members should have a builder (a Developer or Designer).

The jury will comprise of 5 hand-picked specialists in the field of digital media, marketing / advertising, digital technology, creative and strategy.

The basic judging criteria would be:

  • Understanding the task

  • Strategy and solution and its completeness

  • Quality of the prototype

  • Innovation and uniqueness

  • Quality of the presentation

Note: The judges’ score will be final and will determine the winning team.


Calling All  Developer  Designer  Marketer  Strategist
Name(Team Name)
Email Address
Institute/Company name
Contact #
Twitter Handle

Team Members



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