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3rd June 2020

Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

Panelists will be asked a series of questions such as: As a brand, which innovative ways can I use to meet my ‘new’ financial objectives without damaging relationships and health of my agencies? Whilst some agencies put their staff on furlough, should I expect a change on the model and level of remuneration that was initially negotiated? How can I evolve my performance-based model to ensure it is still relevant now and post-crisis?

Session 1

Time

6:00 PM PKT

REGISTER HERE
25th June 2020

An introduction to the offshore market for creative production

The recent pandemic has, for many organisations, provided an opportunity to identify and transform several areas of marketing activity that can now be done remotely while also staying true to their overall company goals and marketing objectives for 2020 and beyond; for many, this may accelerate the trend to explore and progress their offshoring initiatives.

Session 1

Time

6:00 PM PKT

REGISTER HERE

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The EU Pledge - a practical guide for marketers

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Better sponsorship outcomes through better category management

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Crisis clinic – Managing your global content production in the Covid epidemic

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How advertising lost sight of creativity and what to do about it

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‘Dual quality' - UCPD revision recap and key watch-outs for transposition phase

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Working from home: Turning it into an opportunity

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Better Marketing: How can marketing change the world?

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Breaking down stereotypes in advertising (with Unilever)

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Pakistan Advertisers Society