PAS | WFA Webinars
En Route to Marketing Effectiveness
Step change your marketing efforts! En Route to Marketing Effectiveness is an introductory webinar to step change your knowledge and understanding of how you can measure the impact of your marketing – not just overall, but the right mix of activities.Growth Metrics – shift from a savings outlook to a value creation approach
Evolving perceptions, however, also requires changes in the way procurement works with its stakeholders inside and outside each company: evolution to procurement processes, improving people’s understanding of procurement, building new performance KPIs beyond just savings and involving external partners to ensure a true perspective.WFA Global Marketer Week 2021
Taking place remotely from 20 to 22 April, the event will offer unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic.Archives
Spotlight: Managing your sponsorship initiatives post-pandemic
18 February 2021
Asia spotlight: Leadership Perspective in 2021
18 February 2021
Spotlight: Shortcutting your marketing transformation
18 February 2021
Regulating marketing to kids - five key trends affecting toy brands
18 February 2021
The Secret Ingredient of Brand Love
12 December 2020
Shaping The Marketer of the Future – An APAC perspective
18 November 2020
Navigating global media pricing in 2020
18 November 2020
Spotlight: Where do great ads thrive?
18 November 2020
The Low Touch Economy
18 November 2020
Spotlight: The Economist presents The World in 2021
09 October 2020
Navigating Store Openings Post Covid-19 : Operational Excellence
by Bob Neville
24 June 2020
The evolution of digital standards
03 May 2020
The EU Pledge - a practical guide for marketers
03 May 2020
Better sponsorship outcomes through better category management
03 May 2020
Crisis clinic – Managing your global content production in the Covid epidemic
03 May 2020
Mind the gap - Video advertising reach in the age of increasing media fragmentation
03 May 2020
How advertising lost sight of creativity and what to do about it
03 May 2020
Crisis clinic - Managing your media in the Covid epidemic
03 May 2020
WFA in 2020 - What’s now, what’s next
03 May 2020
Crisis clinic - Sponsorship and experiential marketing during COVID-19
03 May 2020
Making the most of Dynamic Creative Optimisation (DCO)
03 May 2020
Social Commerce in China
03 May 2020
The future of cookies and digital advertising
03 May 2020
‘Dual quality' - UCPD revision recap and key watch-outs for transposition phase
03 May 2020
Strategies for Marketing during Coronavirus
by Simon Bradley
21 April 2020
Working from home: Turning it into an opportunity
by Farheen Salman & Fathema Zuberi
3rd April 2020
ePrivacy: What is it and what does it mean for advertisers?
14th January 2020
In-housing Programmatic Media Success
15th January 2020
Brazil’s new data privacy regulation: what is it and what does it mean for marketers?
03 Jan 2020
Better Ads Standards: Understanding the Coalition for Better Ads (CBA) "Better Ads Standards" and what they mean for marketers
20 December 2019
Regulatory pressures on food and beverage marketing around the globe
20 December 2019
The Global Media Charter explained
March 10 2021
Contagious presents Cannes Deconstructed 2019
March 10 2021
Breaking down stereotypes in advertising (with Diageo)
March 10 2021
Better Marketing: How can marketing change the world?
March 10 2021
Breaking down stereotypes in advertising (with Unilever)
March 10 2021
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En Route to Marketing Effectiveness
Posted On April 13 2021
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Growth Metrics – shift from a savings outlook to a value creation approach
Posted On April 8 2021
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WFA Global Marketer Week 2021
Posted On March 10 2021
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Clutter Analysis
Posted On April 13 2021
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WFA virtual event with the Marketoonist (in the build-up to Global Marketer Week)
Posted On March 16 2021
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#BuildBackBetter – Can marketing be a positive force for change post-COVID?
Posted On March 16 2021
