Cable TV Advertising Yearly Industry Report 2015-14

Monthly Reports, News and Events, PAS Research Studies, Resources, TV Reports

TV CABLE INDUSTRY REPORT gives the overall picture of advertising on cable Tv during the period Jan’15 to Sep’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of Cable TV channels and share of each city.

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Research Methodology:

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Coverage Summary

Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+

Data Source: Ozone Solution

Complete Report

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