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time December 30 2015
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Home Knowledge Articles Cable TV Advertising Yearly Industry Report 2015-14

Cable TV Advertising Yearly Industry Report 2015-14

TV CABLE INDUSTRY REPORT gives the overall picture of advertising on cable Tv during the period Jan’15 to Sep’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of Cable TV channels and share of each city.


Research Methodology:

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Coverage Summary

Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+

Data Source: Ozone Solution

Complete Report

Pakistan Advertisers Society