Snapshot
As consumers become increasingly mobile centric, marketers and agencies need to understand and use the channel to connect, engage and influence them. The workshop is designed to give you a comprehensive understanding of the fundamentals of mobile marketing and the skills to start applying it in your business.
The workshops give you a solid understanding of how and when to apply a variety of mobile marketing techniques and strategies to effectively communicate and engage with your audience.
Learning Outcome
- Make the case for mobile in your business or your client’s business.
- Create a strategy for mobile.
- Understand where mobile fits in the marketing mix.
- Know the steps involved in integrating mobile into campaigns.
- Understand how to measure the success of mobile campaigns.
Target Audience
- Who should attend
- Anyone who wants to become a recognized mobile marketing practitioner, with the ability to create and execute effective mobile strategies for their organization.
- No prior knowledge of mobile marketing is required, although it is anticipated that attendees is be experienced marketers with a good understanding of the marketing mix and have responsibility for formulating and executing marketing plans or work at an agency supporting clients to do this.
November 2015