Warc rates Unilever as the smartest advertiser of the year……

   

Warc has rated Coca-Cola and Unilever as the smartest brands and advertisers of the year in their new Warc 100 database.

FMCG giant Unilever scored 550.7 points on the advertiser rankings, followed by PepsiCo with a score of 431.3 with The Coca-Cola Company coming in third with 407.5 points. Scores are given on the basis of companies’ past year’s performance and effectiveness.

The companies that managed to hike the top five on the advertisers list also include Mondelez International with 284.7 points and Procter & Gamble with 271.9 points.

Among the individual brands list; Coca-Cola stood as the winner with 274.0 points, followed by McDonald‘s and Vodafone as second and third winners with 233.8 and 220.6 points respectively.

Warc has also declared its rankings of the top agencies, networks and holding companies. Colenso BBDO in New Zealand was the best creative agency, BBDO Worldwide was declared the first on the agency network and Omnicom was acknowledged as the best holding company.

At the start of the year, Warc publicized its Warc 100, ranking the 100 smartest marketing campaigns of the past year. This ranking was capped by ‘Vodafone Fakka’, a campaign by JWT Cairo for telecoms firm Vodafone.

Meanwhile, Coca-Cola’s flagship international ‘Share a Coke’ initiative, developed by Ogilvy & Mather Sydney, was labeled as the brand’s top Warc 100 campaign, ranking at the 20th position.

Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.

The top 5 brands in the Warc 100 are:

Brand	Product Category	Points
Coca-Cola	Soft Drinks	274.0
McDonald’s	Retail	233.8
Vodafone	Telecoms	220.6
Dove	Toiletries & Cosmetics	151.2
Pepsi	Soft Drinks	113.4

The top 5 advertisers in the Warc 100 are:

Advertiser	Product Categories	Points
Unilever	Food, Household & Domestic	550.7
PepsiCo	Soft Drinks, Food	431.3
The Coca-Cola Co.	Soft Drinks	407.5
Mondelez	Food	284.7
Procter & Gamble	Food, Household & Domestic	271.9

About Warc:

Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.

Warc’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers.

Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society.