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WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING

By David Wheldon, President WFA Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly deliver for their customers, says WFA President and RBS CMO David Wheldon. What a year we have left behind: much to reflect on, much to learn from and much to […]


DIGITAL IN 2017: GLOBAL OVERVIEW

Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the […]


Pakistan Advertisers Society