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New eMarketer Forecast: Digital Video Nears Milestone in Germany

According to eMarketer’s latest estimate of digital video adoption in Germany, 2017 will be the first year in which a majority of the country’s population—50.2%, or 41.1 million people—will watch digital video content via any device at least monthly. As adoption grows, the demographics of the typical digital video viewer are widening. Also, the gap […]

4 Tactics to Enrich Video Advertising

Let’s face it, digitally savvy customers know when they are being sold to. So it stands to reason that marketers must up their game and aims to enrich video advertising. Here are the four tactics can be implemented: 1. Across the Customer Journey From awareness to consideration, to reminders and conversions. When companies use over […]


Running your own channel is a big commitment. It requires investment, time and a particular culture to be a publisher, rather than an advertiser. Here are the types of brands and companies that should evaluate the opportunity and, at a minimum, see YouTubers as a way to influence the influencers. A) BRANDS OPERATING IN HIGH […]

Online Video Subscribers Giving Tough Time to Traditional Cable TV Medium in China

Digital streaming or online video subscription seems to be expanding at a very high rate as every year passes by. Similarly, in China, digital video subscription seems to be exploding. The number of SVOD subscribers in China will hit 144.0 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers. The […]

All You Need to Know About Social ‘Video’ Marketing!

Web-based social networking promoting is a steadily changing scene and the quickest medium is ‘Video’. It is “the” medium for social in 2017, from Snapchat, Facebook Live to Instagram stories and Instagram Live. Individuals are utilizing video to interface with each other and brands have discovered another approach to connect with its objective market. Video […]

Youtube to Fight Terror Content Online

Barely a month prior, Youtube educated people over the internet concerning the four new strides they will be taking in order to battle terrorist content on YouTube: better identification and quicker evacuation driven by machine adapting, more specialists to caution Youtube to review particular content, harder norms for recordings that are dubious yet don’t damage […]

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