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Home Posts tagged : Online

Online Video Subscribers Giving Tough Time to Traditional Cable TV Medium in China

Digital streaming or online video subscription seems to be expanding at a very high rate as every year passes by. Similarly, in China, digital video subscription seems to be exploding. The number of SVOD subscribers in China will hit 144.0 million this year, accounting for more than one-quarter (26.9%) of total digital video viewers. The […]

Website Performance & Poor Conversion Rate

Your website has been designed, everything seems to be spick & span. You have gone through all the prerequisites which are needed for a modern crisp website. Furthermore, your analytics are also showing healthy website traffic which is better than ever before. But still, conversion rates are low and bounce rates are high. Such a […]

Digital Marketing

Your ‘working media’ may be reducing when you spend on digital; here’s why Digital has its own set of advantages with near real-time reporting, live reactions, addressing user grievances and boosting sales during flash sale events, just to name a few. It is estimated that India will be spending Rs 13,000 crore in 2018 on […]

Pakistan Advertisers Society