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Nielsen Consumer Confidence Survey for Pakistan

Analysis by: Nielsen Pakistan • This Consumer Confidence Survey of Pakistan is in comparison to AME (Africa and Middle East) results for the period of August 2015. • It gauge consumer sentiment and confidence in the future of the economy. • This survey explains expenditure and saving patterns • Highlights the major concerns of consumers. […]

Recommendations from friends remain most credible form of advertising among consumers

RECOMMENDATIONS FROM FRIENDS REMAIN MOST CREDIBLE FORM OF ADVERTISING AMONG CONSUMERS; BRANDED WEBSITES ARE THE SECOND-HIGHEST-RATED FORM! The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family, according to the Nielsen Global Trust […]

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