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Home Posts tagged : Move

PAS announces development of an OOH Audience Measurement & Ratings Currency

The Pakistan Advertiser s’ Society has exclusively endorsed MOVE – “Measuring OOH Visibility & Exposure” – a Pakistan based media marketing and Research Company to develop and launch an OOH Audience and Ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. The entire project will be overseen by the Outdoor Audience Measurement Technical Committee (OAMTC) an […]

OOH Media Measurement Report

MOVE and PAS has rolled out the audience measurement system for OOH in Pakistan with an aim to provide outdoor measurement solutions to the advertising industry which has long been a pain point for the advertisers.  The data is now available for advertisers use as of July 2015. The Methodology: MOVE ensures that accurate and […]

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