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Home Posts tagged : Media Planning and Buying

The Shady Side of Programmatic Advertising

In my experience, advertisers are unaware of what programmatic advertising is and how it is monetized. According to these findings from the Association of National Advertisers, a typical advertising agency that is making or orchestrating a digital media buy is eligible for a 6% commission fee for its media service. This excludes what it charges […]

Programmatic Buying- an Evolving Fast-Paced Landscape

Programmatic buying has become almost standard in digital and it’s gaining traction in TV, Outdoor and even Radio. According to Zenith’s ‘Programmatic Marketing Forecasts’, programmatic will grow faster than any other digital streams including social and online video in 2017. Compared to 31% growth for programmatic, social will be 25% and online video 20%. But […]

Pakistan Advertisers Society