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Home Posts tagged : creativity

The Dumb Question

I’ve previously written about how important it is to adapt and evolve. To be honest, I thought most advertisers had adapted to the new and improved (not-as-dumb-as-I-may-look) consumer. I believed the era of “my brand’s consumer won’t be able to understand this” was over. Back in the day when someone said that you would even […]

Career Suicide Hotline

Operator: Career Suicide Hotline. How may I assist you today? Creative Director: Hi, I’m about to present a concept to the client tomorrow. It’s really catchy. Operator: That’s amazing. Creative Director: I’m just a little worried because it might be perceived as a copy. I actually thought of it while looking for reference ads on […]

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