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What Makes an Ad Successful? Advertising Gurus Explain

Reference: BrandSynario This article is based on the valuable inputs from the panelists of PAS Awards 2015 on the queries on the ‘what’ and the ‘how’ of effective advertising, building charismatic brands, India’s ‘brainware’ and its edge in the region …. “Advertising was invented in United States and as far as we are concerned we […]


Youtube to Fight Terror Content Online

Barely a month prior, Youtube educated people over the internet concerning the four new strides they will be taking in order to battle terrorist content on YouTube: better identification and quicker evacuation driven by machine adapting, more specialists to caution Youtube to review particular content, harder norms for recordings that are dubious yet don’t damage […]


The Dumb Question

I’ve previously written about how important it is to adapt and evolve. To be honest, I thought most advertisers had adapted to the new and improved (not-as-dumb-as-I-may-look) consumer. I believed the era of “my brand’s consumer won’t be able to understand this” was over. Back in the day when someone said that you would even […]


Digital Marketing

Your ‘working media’ may be reducing when you spend on digital; here’s why Digital has its own set of advantages with near real-time reporting, live reactions, addressing user grievances and boosting sales during flash sale events, just to name a few. It is estimated that India will be spending Rs 13,000 crore in 2018 on […]


Pas : Pakistan Advertisers Society