How Socially Aware is Social Marketing in Pakistan?
Just google Social Marketing and four simple steps pop up. They are: Define your audience. When developing a social marketing campaign or plan, it can be tempting to target a large section of the population as your market. Understand their barriers Speak to their values Tap into influencers Easy right? That was what everyone assumed […]
CAMPAIGNS FROM HELL
Background: The entrance to hell has been on a steady decline for the last quarter and the BHT is not looking great. Worried by these trends, Lucifer assembles the best and brightest in advertising to reverse the trend and once again put HellTM on the map. Meeting room 666-B Beelzebub: So, gentleman is everyone accounted […]
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Spotlight: Creative briefing – using AI to stoke EI
Posted On March 22 2024
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Pakistan Advertisers Society Organized The Third Edition of The Pakistan Young Lions Competition
Posted On February 27 2024
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PAS held its 26th Annual General Meeting and elected its new Executive Council
Posted On December 6 2023
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Pakistan Advertisers Society Organized The Third Edition of The Pakistan Young Lions Competition
Posted On February 27 2024
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PAS held its 26th Annual General Meeting and elected its new Executive Council
Posted On December 6 2023
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PAS Simorgh Award 2023
Posted On December 15 2023
