content divider
Home Posts tagged : audience

How Socially Aware is Social Marketing in Pakistan?

Just google Social Marketing and four simple steps pop up. They are: Define your audience. When developing a social marketing campaign or plan, it can be tempting to target a large section of the population as your market. Understand their barriers Speak to their values Tap into influencers Easy right? That was what everyone assumed […]

The Dumb Question

I’ve previously written about how important it is to adapt and evolve. To be honest, I thought most advertisers had adapted to the new and improved (not-as-dumb-as-I-may-look) consumer. I believed the era of “my brand’s consumer won’t be able to understand this” was over. Back in the day when someone said that you would even […]

Become a Contributor
Pakistan Advertisers Society