Symmetry Group Wins Campaign South Asia Agency of the Year Awards 2014

As the leading Full Service Digital Media Group in Pakistan, Symmetry Group has once again proved to push the boundaries of conventionality, to spearhead the digital landscape in Pakistan. Under the Group umbrella, its two leading agencies, Symmetry Digital & Iris Digital, submitted their entries, for the “Campaign Asia-Pacific South Asia Agency of the Year Awards 2014” in the category of “Pakistan Digital Agency of the Year 2014”. Taking innovation and competition to a whole new level this year, Symmetry Digital and Iris Digital exhibited their best work of 2014.

Producing an array of some of the most coveted campaigns of 2014, Symmetry Digital, was awarded the Gold for Pakistan Digital Agency of the year 2014. Brandishing a Hat-trick with their third Gold in the category in 3 consecutive years. Significantly, the strength of Iris Digital’s highly creative & innovative work won the day, as they brought home the Silver, second year in a row.

Symmetry Digital proved to come out on top once again, winning the ‘Gold’ in the region’s category “South Asia Digital Agency of the Year Award”, comfortably placing them among the ranks of the top agencies in the region & further reinforcing the Group’s position of #1 in the country.

Celebrating industry achievements, Campaign South Asia’s Agency of the Year Awards recognize the strides that agencies and talented professionals make over the past 12 months. Since 1994, this Awards competition has been rewarding companies and individuals who have not only contributed to raising industry standards but have also excelled in business performance.

It is the only agency performance awards in the region with results tabulated by PricewaterhouseCoopers, since the last 20 years.

While talking about the Awards, Mr. Sarocsh Ahmed – CEO, Symmetry Group, said:

“Winning is not an outcome of a one-off act but of a continuous strive to achieve better.

Winning at AOY 2014 for the 3^rd year in a row is a great achievement that is a result of our efforts to innovate and deliver the best digital media products and services. All this has been made possible through tremendous team work. I am lucky to have such a great team!”

While talking about the Awards, Mr. Mohammad Sajid – CTO, Symmetry Group, said:

"Beyond deep digital expertise, leading agencies must be equipped to harness the full power of new technologies. New tools give us the power to build more & create meaningful campaigns. We’ve worked hard researching, developing & harnessing these tools for our campaigns and I am extremely excited with the results we have been awarded. Here’s to looking to the future & continuing to pursue technological excellence and accolades in the years to come.

Mr. Uzair Ahmed – Associate Director, Symmetry Digital, while commenting on the achievement said that:

“It is an honor and a true test of our drive to constantly push the bar and achieve, that has won us the Gold for South Asia Digital Agency of the Year.

The third time win in three consecutive years, competing at an international level, is an achievement to cherish, for the entire team. With feelings of jubilation we now only strive to raise the bar further & work towards many more accolades in future.”

Ms. Marrium Khan – Associate Director, Iris Digital, while commenting on the achievement said that:

“It’s not what we do once in a while that shapes our life. It’s what we do consistently.

I feel extremely dignified to be recognized as literally the best and most awarded digital group in South Asia and Pakistan. It’s a phenomenal hat-trick moment at Symmetry Group where each and every one of us are immensely elated. We have made our mark in history by bringing home these awards 3 years in a row and it will only continue!”