━━━━ Snapshot
Strategic thinking is an approach that helps marketers engineer results instead of hoping to be lucky.
This full-day workshop explores how strategic thinking allows marketers to develop objective-driven initiatives, to determine the impact of their marketing initiatives, to increase its effectiveness, to determine its contribution to business - and ultimately to win an Effectiveness Award. The hands-on session, which mixes lectures, discussions, practical examples, and exercises, consists of the following:
Explore the role of strategy in brand, marketing, and communications and how it builds the basis for effectiveness
Andreas Henry Mollmann
Andreas helps brands and businesses get future-ready. A seasoned marketing strategist with over 30 years of experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (Sapient Nitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. Andreas’ focus lies in connecting brand and marketing thinking with digital understanding to help businesses succeed. His work has been recognised at global, European,local effectiveness awards and Cannes. He has served as a judge for the global, APAC and Hong Kong Effectiveness Awards which he chaired in 2023. Today, Andreas provides his experience as an independent brand and marketing consultant across APAC.
━━━━ Learning Outcome
- A clear understanding of the strategic approach as a way to make better decisions.
- How to achieve better results through a strategic learning process.
- The role of data, knowledge, and insight in the process.
- Optimizing the interests of and interactions between stakeholders.
- Realizing how the strategic approach makes marketing more fun and rewarding.
22nd August 2024
09:00 AM - 05:00 PM PKT