Selection New Creative – A mountain dew case study

Pakistan Advertisers Society (PAS) organized a one-day training workshop on Selection New Creative – a Mountain Dew case study in Karachi.The workshop focused on how to evaluate creative executions, what criteria to use for the selection of creative campaigns and what makes a brand an icon.
The workshop was conducted by Dr. Ehsan Ul Haq, an associate professor and former dean of LUMS business school who is currently working as a principle source to publish a South Asian version of Philip Kotler’s Principles of Marketing.
The workshop was sponsored by Telenor Pakistan and was attended by 45 professionals from various cross section of advertising industry..