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time November 18 2009
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Home Knowledge Articles Selection New Creative – A mountain dew case study

Selection New Creative – A mountain dew case study

Pakistan Advertisers Society (PAS) organized a one-day training workshop on Selection New Creative – a Mountain Dew case study in Karachi.The workshop focused on how to evaluate creative executions, what criteria to use for the selection of creative campaigns and what makes a brand an icon.
The workshop was conducted by Dr. Ehsan Ul Haq, an associate professor and former dean of LUMS business school who is currently working as a principle source to publish a South Asian version of Philip Kotler’s Principles of Marketing.
The workshop was sponsored by Telenor Pakistan and was attended by 45 professionals from various cross section of advertising industry..

Pakistan Advertisers Society