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time December 25 2016
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Home Knowledge Articles Print Media Industry Yearly Analysis 2016

Print Media Industry Yearly Analysis 2016

Annual PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan-Dec 16. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

Analysis: Mediatrack Pakistan
Duration: 1st January, 2016 – 15th December 2016


Key Highlights:

  • Total spent on Pakistan Print media industry in 2016 was PKR 20.09 Billion (publications only).
  • PKR 0.44 Billion Spent on Weekly and Monthly Magazines.
  • Construction Category is top most spending category in Print media followed by Institute and Bank.
  • Government sector is one of the biggest spender on Print media.
  • Treet Corporation was the biggest Advertiser from private sector.

Complete Report:

Pakistan Advertisers Society