Play Bacardi’s Instagram DJ Experience

Bacardi has just launched perhaps the World’s First Instagram DJ experience via the new stories feature. Putting control into the hands of the user, and allowing them to mix tracks by pushing the story forwards and backwards with taps to the left and right of the Instagram Story.

With each tap sounding like a DJ mixing the turn tables via the video playing out in front of users. Pretty cool.

You can check it out by playing with it here.