PAS organizes its Annual Conference

In an effort to raise the standard of Advertising Industry of Pakistan, PAS organized a one-day conference “The Age of Accountability… maximizing your ROI’s” on February 26^th at Karachi Marriott Hotel.The conference was presented by local and international experts from Singapore, Malaysia and the United Kingdom who shared their experience and expertise by presenting topics like Establishing ROI for Corporate Success, Laying the Foundation of ROI, Engagement Models and Return on Idea – the new definition of ROI.
The conference also had an open-floor dialogue session with industry experts representing advertisers/marketers, ad agency and media buying house that discussed the local industry and its practices.
The conference was attended by approx. 150 marketing and advertising professionals from various industry sectors.
The prime sponsor of the conference was Telenor. Other partners that supported the conference were Unilever Pakistan, Continental Biscuits, Nestle Pakistan, English Biscuits, Reckitt Benckiser, National Foods, SAP and Zulfeqar Industries. DAWN NEWS and CityFM89 were the media sponsors of the event..