PAS – "Digital Thursday" – "Life after the Click"
Pakistan Advertisers Society (PAS) in association with the Media Science Department of SZABIST has organized its first meet-up “Digital Thursday” – “Life after the Click” on 19th April, 2012 at Szabist. The session was conducted by Shahjahan Chaudhary, CEO- TeamAnts on “Creating Brand Engagement through Social Media”, followed by a presentation on “Digital life” by Quratulain Ibrahim- CEO TNS Aftab, who shared the real facts and figures from the largest global study into people’s attitudes and behaviors online. It is based on conversations with over 72,000 people in 60 countries; and provided comprehensive insights into what people do online – and why they do it.
Pakistan Advertisers Society (PAS) has taken the initiative to launch a series of talks on every second and fourth Thursday of every month on digital issues to provide a mutually supportive and positive learning environment to combat digital marketing challenges and exchange best-practice solutions so this medium of communication can be exploited to its fullest potential.