Pakistan Advertisers Society Organized The Third Edition of The Pakistan Young Lions Competition

Team Wreckitt from Reckitt Pakistan, Ukasha Sajjad and Sonia Zubair won the Pakistan Young Lions Marketers Competition 2024.

Team Error404 from BBDO Pakistan, Sameer Ali and Mahira Hussain won the Pakistan Young Lions Digital Competition 2024.

PAS organized the third edition of Pakistan Young Lions Competition, presented by PSO in collaboration with Jang Media Group official representative of Cannes Lions International Festival of Creativity. The competition was held over two days, offering an opportunity for young marketers and advertisers aged 30 and under to unleash their creativity and disruptive thinking. Twenty-five teams of marketers from all over Pakistan competed against their peers in Young Marketers Competition, coming up with a holistic solution to solve the challenge set by PSO. Twenty-three teams took the stage for Young Digital Competition and presented creative ideas to solve the challenge set by our competition partner for the PYLC competition.

Our esteemed panel of jurors for Young Marketers Competition includes:Atiya Zaidi (Chief Executive Officer – BBDO Pakistan), Adil Ahmed (Director and Founder – Symmetry Group), Yousra Taj (Marketing Director South Asia – Upfield), Benish Irshad (Chief Executive Officer-Publicis Media), Saadi Mansuri (Director Marketing – Phillip Morris International), Farhan Zakir (Senior Brand Manager – PSO), Muhammad Ali Asad (Category Manager – PSO).

Our esteemed panel of jurors for Young Digital Competition includes:Asima Haq (Business head, beauty, wellbeing and personal care – Unilever Pakistan), Humayun Shaikh (Marketing Director – Shan Foods), Shahzain Hafeez (Chief Digital and Marketing officer -Loreal), Mahrukh Shaikh (Head – Content Excellence, Interactive, Symmetry Group), Iyshah Faizan(General Manager Brands and Communications – PSO), Muhammad Faizan (Deputy Manager-PSO), Munawar Ali (Senior Officer – PSO).

Ukasha Sajjad and Sonia Zubair of Team Wreckitt from Reckitt Pakistan won the Pakistan Young Marketers Competition and Team Error404 from BBDO Pakistan, Sameer Ali, and Mahira Hussain won the Pakistan Young Digital Competition paving their way to the Cannes Lions International Festival of Creativity to compete globally and represent Pakistan