Media Miles Radio Industry Snapshot Feb 2011

Top 10 Categories

S. No.	Advertiser	% Mins	Ranking
			May 11	Apr 11
1	Telecom	26	1	100.00%
2	Beverages	21.5	2	–
3	Biscuits	4.7	3	900.00%
4	Cosmetics	4.1	4	5
5	Ice Cream	3.3	5	–
6	Financial Institutions	3.2	6	4
7	Milk	3.1	7	–
8	Oral Care	3	8	–
9	Soaps	2.6	9	6
10	Health	2.1	10	8

Top 10 Advertisers

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Pepsi	19.2	1	–
2	Mobilink	12	2	–
3	Unilever Pakistan	10	3	100.00%
4	Ufone GSM	5.8	4	5
5	China Mobile	4.4	5	4
6	Engro Foods	4.1	6	9
7	Continental Biscuits	3.4	7	–
8	Telenor	3	8	–
9	Coco Cola	2.4	9	–
10	Habib Oil Mills	1.7	10	–

Top 10 Brands

S. No.	Advertiser	% Mins	Ranking
			TM	LM
1	Pepsi	19	1	–
2	Jazz	8.1	2	–
3	Ufone GSM	5.8	3	4
4	Mobilink	3.4	4	–
5	LU Bakeri	3.4	5	–
6	Close up Tooth Paste	3	6	–
7	Zong	2.6	7	2
8	Lux	2.6	8	8
9	Coca Cola	2.4	9	–
10	Omoré Ice Cream	2.1	10	–

Time Band Share

S. No.	Time Band	Advt. Mins
1	Morning	26,850
2	House Show / Lifestyle	13,047
3	Afternoon Drive	8,795
4	Pre-Drive Time	9,371
5	Drive Time Evening	25,847
6	Late Evening	25,316
7	Night Time	15,103
8	Early Night	1,253
9	Late Night	1,071

City-Wise Share

S. No.	City	% Share
1	Karachi	51.11%
2	Lahore	26.56%
3	Islamabad	22.33%

Brand Clutter

S. No.	City	No. of Ads
1	Karachi	116
2	Lahore	122
3	Islamabad	116

Average No. of Ads/Day

S. No.	City	No. of Ads
1	Karachi	2,153
2	Lahore	1,168
3	Islamabad	901