Snapshot
Radio broadcasts has been called the ‘theater of the mind’. The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost. However, it is quickly becoming a forgotten medium; the reason… we still haven’t used the medium as it should be especially with digital, and social media that makes it a very important piece of the puzzle as it remains one of the most influential mediums with a large audience listening everywhere and cutting across all segments of the society.
Learning Outcome
The workshop through its multiple session will highlight the value of radio for business and how it is just as viable now as it ever has been.
- Value of Radio for business - How to increase conversions from radio advertising at a cost-effective manner.
- Listen, Tap, Swipe & Click – Radio an important piece of the puzzle.
- The Keys to Effective Radio Ads: Tim Burt’s “Three Unbreakable Laws of Advertising”
- Radio Ad Secrets.
- Dominant Image - a principle that far too many commercials ignore.
- Advanced Advertising Formulas That Work – A hands-on session involving attendees creating a commercial using Tim’s very powerful formulas.
- Live Commercial Review.
Target Audience
- Who should attend
- Marketing and Brand Managers
- Assistant Client Service Managers
- Advertising/Media Managers
- Client Service Managers
- Creative Managers
29th -30th January 2019
Registration Fee
PAS Members: Rs 25,500 + taxes
Non-Members: Rs 28,500 + taxes