Lux Encourages Girls To Flaunt Themselves

In a new ad, Lux features the gorgeous Saba Qamar who asks the audience the million questions girls over Pakistan are asked every time they step out of their house. Whether it’s a comment made about their bold makeup, their sparkling jewelry, their pointy heels, anything they wear-including their smiles! Saba Qamar, famous for her no-nonsense attitude challenges these stereotypes by letting everyone know to be proud of their beauty because it is people’s job to talk anyway and they’ll keep doing it, so one must keep living the way they want- Because beauty is not something to be ashamed of. In #khoobsurtiSeKyaSharmana, Saba drives the wheel literally.