Javed Jafri

We’re thrilled to congratulate Javed Jafri on his appointment as GM Digital Marketing Media & Commerce at HBL.
Javed brings more than 20 years of expertise in marketing, digital strategy and consumer-led innovation, driving transformative growth and delivering measurable impact throughout his career. At Unilever, where he spent over 14 years in roles spanning Pakistan and Southeast Asia, he led multi-channel campaigns, tripled digital investments and built data-driven centres of excellence, while forging partnerships with global tech leaders like Google, Meta and Viber.

Earlier in his career, he worked with Starcom and Tapal Tea and was instrumental in launching Tezdum. Notably, he also played a key role in the launch of Easypaisa with Telenor, laying the groundwork for its success in the financial services space. Beyond his corporate achievements, Javed has supported the industry as Vice President of the Malaysian Advertisers Association and as Visiting Faculty at KSBL.

His appointment at HBL reflects the bank’s ambition to embrace a future powered by digital innovation, deeper customer connections and real-time, data-led decisions, positioning HBL to lead Pakistan’s evolving financial landscape.