Infographic: What the Color of Your Logo Says About Your Brand

Few design projects seem to require as much deep thinking as a corporate logo.

One of the most basic decisions for any logo, though, is color. And if you think color choice isn’t really that important, well—someday you’re going to be beaten up by a psychologist.

The infographic below explains a bit more about logos and their color—as well as the cost, value and evolution over time of some well-known corporate marks.

Via AdWeek