Effie Case Craft Workshop

The Effie Case Craft Workshop marked a unique experience for Effie Pakistan, being the first initiative of its kind aimed at building deeper understanding and capability around writing Effie-level cases. The workshop was conducted in two major cities, Karachi and Lahore, bringing together young professionals eager to learn the art and rigor behind award-winning Effie submissions.

The Karachi sessions were led by Umair Saeed from BOLDONE and Humayun Sheikh from Life Foods, while the Lahore workshop was facilitated by Daniah Ishtiaq from And the Nerf. They were joined by an experienced panel of trainers including Adnan Syed, Atiya Zaidi, Ali Rizvi, Fuad Chundrigar, among others, who shared practical insights, best practices, and real-world perspectives on crafting strong, results-driven Effie cases. The core objective of the workshop was to train and mentor young individuals on how to structure, articulate, and present cases that meet Effie’s global standards.

Following the workshop, participants took part in a competitive evaluation process. The top-performing individuals were selected and offered a unique opportunity to become part of the Effie Jury 2026. These winners experienced the jury panel firsthand and received formal recognition for their achievement. In total, ten jurors were selected through this initiative and participated in the Effie jury session, reinforcing Effie Pakistan’s commitment to nurturing future talent and strengthening the industry’s evaluation ecosystem.