Dentsu Aegis Network Seeks Greater Presence in Pakistan with Synergy Group

Senior Management of Dentsu Aegis Network and Synergy Group met to discuss expansion of the already existing relationship and commencing of creative affiliation with Synergy Advertising

Officials from Dentsu Aegis Network recently visited offices of Synergy Group Pakistan. The objective of the meeting was to strengthen partnership and enhance their scope of services in Pakistan.

Speaking on his visit, Koji Watanabe, Managing Director of Dentsu MEA expressed, “Our partnership with Synergy Group’s media agency Synchronize Media as a Carat affiliate has generated encouraging results in the last two years. We now hope to take this relationship to the next level. We have received exceptional feedback about the potential in Pakistan. We are now ready to discuss the opportunity for creative services in order to support an integrated communications approach for clients in Pakistan in collaboration with Synergy Advertising as our trusted partner.”

Accompanied by other two Japanese officials, Koji Watanabe, Managing Director, Dentsu Middle East & Africa discussed market opportunities in Pakistan specifically in the areas of creative and digital services.

Commenting on the partnership, Ahmed Kapadia, Managing Director of Synergy Group said, “Synergy Group has set an example of resilience and has been recognised numerous times for its creative excellence and level of service. This partnership brings us closer to our vision of being the most rewarding agency network for our clients. It is this approach that has contributed to the stellar growth of Synergy Advertising over the years evolving into an integrated marketing communications group. The common work philosophy of both Synergy Group and Dentsu Aegis Network makes us a perfect fit for each other.”

Managing Director, Watanabe intends to build Dentsu MEA’s client base, with local and global brands and more specifically Japanese global clients operating in the region. Both companies look forward to leveraging upon local expertise combined with a vast global network to deliver more powerful creative solutions in Pakistan.

Talking about Mr. Watanabe’s visit, Ali Mandviwalla, Managing Partner of Synergy Group commented, “Synergy Group and Dentsu Aegis Network are both strong proponents of creative thinking and believe in the value of an integrated communications approach. Hence, the expansion of our partnership to offer creative services as affiliate of Dentsu Aegis Network is the next step to completing the integrated services portfolio. Watanabe’s visit at Synergy Group culminates a new chapter in the scope of our relationship. This progressive partnership will not only add value to our existing businesses but will also benefit our clients in terms of available resources, global knowledge and research stemming from the Dentsu Aegis Network.”

As Managing Director of Dentsu Middle East & Africa, Watanabe is responsible for account and project management for Dentsu’s clients in all of the 54 MEA markets including Pakistan.