Snapshot

As the lines between the role of marketing and PR in social media continue to be blurred, with customers becoming smarter and consuming their news from a myriad of sources, and, of course, with budgets continuing to diminish, now more than ever, brands and organizations need a well-researched, insight driven PR strategy.
A serious PR strategy created from an amalgamation of business and brand objectives, insights, and research, that culminates in agreed upon outcomes that are tangible and measurable, moves PR from a tactical media relations function to a business partner and trusted advisor role.
Instead of a collection of scatter gun tactics that once seemed to fit the brief, your plan should contain only those that help move the business to where you want it to go: generating sales, shaping opinions, or creating change.
This full-day interactive PR workshop will take attendees through a tried and tested 5-step process for developing an effective communications strategy. It is supported by many practical tools and templates that can be applied to delegates’ own communications strategies.