![](https://pas.org.pk/wp-content/uploads/2019/09/WEBINAR-1228x401-2.jpg)
PAS | WFA Webinars
Uncovering agency use of generative AI
A look into how media and creative agencies are using generative AI, and what this means for marketers.Rooting creativity in culture
A deep dive into the who and how of rooting creativity in culture, creating advertising concepts that resonate with consumers and drive creative effectiveness.Creating persona-driven content
A look into Aira agency’s audience-first content marketing framework that will help marketers drive revenue in 2024.Inventory or proprietary media
A deep dive into how media professionals can better manage their inventory media and other non-transparent agency revenue sources.Agency briefing
An exploration into why great marketing brief writing is arguably the most important skill a marketer should master.Advanced/Connected TV
A look at the evolving landscape of Advanced TV and Connected TV in the APAC region, highlighting key watchouts and opportunities for brands.Archives
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The impact of AI on Production
Posted On 05 October 2023
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Beyond ChatGPT – Practical use and innovation in marketing with GenAI
Posted On 29 September 2023
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Spark more insights-driven decisions with generative AI
Posted On 28 September 2023
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Understanding the accounting principles of the rapidly growing retail media landscape
Posted On 27 September 2023
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Sustainable Marketing 2030 – EMEA & APAC focus
Posted On 07 September 2023
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Reframing your brand’s value proposition when the world changes around you
Posted On 10 Aug 2023
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Navigating global media demand and pricing trends – 2023 & beyond
Posted On 20 July 2023
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The Sourcing Board presents ‘Our Journey Forward’
Posted On 13 June 2023
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Creating value through effortless service: A guide to destressing
Posted On 13 June 2023
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Media Contract Guidance: Focus on China
Posted On 28 June 2023
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Embracing the messiness of culture
Posted On 30 June 2023
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Current trends in global content production
Posted On 18 May 2023
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Optimising your Influencer spend and learnings from across APAC
Posted On 25 May 2023
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Sonic branding: The power of sound in building your brand identity
Posted On 06 April 2023
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Reach curves gone rogue
Posted On 13 Apr 2023
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Navigating global media demand and pricing trends – 2023 & beyond
Posted On 16 March 2023
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Turning D&I into an accountable media metric
Posted On 31 March 2023
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Stronger relationships produce stronger results – the proof
Posted On 31 March 2023
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The next big bets
Posted On 23 February 2023
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Client-agency performance evaluations: 2022 update
Posted On 17 January 2023
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Global agency remuneration trends
Posted On 19 January 2023
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Metaverse Intensive
Posted On 05 December 2022
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PAS Vitrual Workshop Digital & Performace Marketing
Posted On 05 December 2022
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Global media demand
Posted On 15 November 2022
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Navigating global media demand and pricing – 2022, 2023 & beyond
Posted On 15 November 2022
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The rise of freelance talent
Posted On 15 November 2022
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Evolving the role of apps for Businesses in APAC
Posted On 15 November 2022
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Designing the right production model for your organisation
Posted On 15 November 2022
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Clients & Creativity (Session 1)
Posted On 06 September 2022
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Clients & Creativity (Session 2)
Posted On 06 September 2022
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Counting the (Carbon) Cost
Posted On 08 June 2022
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Diversity & Representation: Ensuring media & advertising supports inclusion
Posted On 27 January 2022
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Reversing the decline in advertising effectiveness
Posted On 25 January 2022
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Sustainable storytelling – what are you scared of?
Posted On 13 January 2022
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The Global Media Charter explained
Posted On
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Contagious presents Cannes Deconstructed 2019
Posted On
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Breaking down stereotypes in advertising (with Diageo)
Posted On
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Better Marketing: How can marketing change the world?
Posted On
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Breaking down stereotypes in advertising (with Unilever)
Posted On
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Preparing for digital media’s privacy-first future (Episode 1)
Posted On 20 October 2021
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Preparing for digital media’s privacy-first future (Episode 2)
Posted On 20 October 2021
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Hacking Growth Using Google Analytics
by Dinesh V & Niroshan Samuel
Posted On 10 September 2021
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How to consistently get the best results from your Client-Agency relationship
by Sunil Gupta
Posted On 12 August 2021
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En Route to Marketing Effectiveness
Posted On 20 May 2021
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#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Posted On 20 May 2021
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WFA virtual event with the Marketoonist
Posted On 20 May 2021
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Spotlight: Managing your sponsorship initiatives post-pandemic
Posted On 18 February 2021
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Asia spotlight: Leadership Perspective in 2021
Posted On 18 February 2021
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Spotlight: Shortcutting your marketing transformation
Posted On 18 February 2021
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Regulating marketing to kids – five key trends affecting toy brands
Posted On 18 February 2021
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The Secret Ingredient of Brand Love
by Abbas Arslan
Posted On 12 December 2020
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Shaping The Marketer of the Future – An APAC perspective
Posted On 18 November 2020
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Navigating global media pricing in 2020
Posted On 18 November 2020
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Spotlight: Where do great ads thrive?
Posted On 18 November 2020
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The Low Touch Economy
Posted On 18 November 2020
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Spotlight: The Economist presents The World in 2021
Posted On 09 October 2020
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Navigating Store Openings Post Covid-19 : Operational Excellence
by Bob Neville
Posted On 24 June 2020
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The evolution of digital standards
Posted On 03 May 2020
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The EU Pledge – a practical guide for marketers
Posted On 03 May 2020
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Better sponsorship outcomes through better category management
Posted On 03 May 2020
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Crisis clinic – Managing your global content production in the Covid epidemic
Posted On 03 May 2020
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Mind the gap – Video advertising reach in the age of increasing media fragmentation
Posted On 03 May 2020
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How advertising lost sight of creativity and what to do about it
Posted On 03 May 2020
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Crisis clinic – Managing your media in the Covid epidemic
Posted On 03 May 2020
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WFA in 2020 – What’s now, what’s next
Posted On 03 May 2020
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Crisis clinic – Sponsorship and experiential marketing during COVID-19
Posted On 03 May 2020
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Making the most of Dynamic Creative Optimisation (DCO)
Posted On 03 May 2020
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Social Commerce in China
Posted On 03 May 2020
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The future of cookies and digital advertising
Posted On 03 May 2020
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‘Dual quality’ – UCPD revision recap and key watch-outs for transposition phase
Posted On 03 May 2020
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Strategies for Marketing during Coronavirus
Posted On 21 April 2020
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Working from home: Turning it into an opportunity
Posted On 3rd April 2020
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ePrivacy: What is it and what does it mean for advertisers?
Posted On 14th January 2020
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In-housing Programmatic Media Success
Posted On 15th January 2020
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Brazil’s new data privacy regulation: what is it and what does it mean for marketers?
Posted On 03 Jan 2020
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Better Ads Standards: Understanding the Coalition for Better Ads (CBA) “Better Ads Standards” and what they mean for marketers
Posted On 20 December 2019
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Regulatory pressures on food and beverage marketing around the globe
Posted On 20 December 2019