Snapshot
- How your consumers make their purchase decisions – rationally or emotionally?
- What benefits consumers are really seeking when they trot to a shop – what they demand from the product and how it makes them feel?
- If your product offering is a value-added item in their shopping basket or you are wasting resources in features that have no value for the consumer?
- if you are pricing yourself out of the market or leaving money on the table
- Gain insight into these useful tips, learn more about consumer behavior, crucial decision making, and above all brand positioning through our workshop.
- The workshop presents an interesting mix of case discussion and practice of cutting-edge tools to help marketers develop a Product / Service Positioning that is distinctive and lasting and adds value to the consumer and your business.
Learning Outcome
- To develop Positioning Grid for a portfolio of products.
- To use Kano Analysis to assess the value of your product from the consumer’s viewpoint including what delights them, what they expect, and what they are indifferent about.
- To use imaginative communication relating to functional benefits.
- To develop Perceptual Map based on Voice of the Customer (VOC) and identify competitive niches.
- To Price-for-Value using Value Grid exercise.
Target Audience
- Who should attend
- Marketing and Brand Managers
- Assistant Client Service Managers
- Advertising/Media Managers
- Client Service Managers
- Creative Managers
01 - February - 2012
Registration Fee
PAS Members: 14500
Non-Members: 16500