Ahmed Rizvi Appointed Executive Director at Continental Biscuits Limited

We are excited to share that Ahmed Rizvi has joined Continental Biscuits Limited (CBL) as Executive Director.

As the biscuits and snacking category in Pakistan continues to evolve, Ahmed is stepping into this role with a strong belief in putting the consumer at the center by crafting insight-led product propositions and experiences that truly delight. He is equally excited about building talent from within and partnering with teams across CBL to unlock potential and drive meaningful progress together.

At the heart of it all is a commitment to contributing to Pakistan’s economic momentum by strengthening local supply chains, scaling innovation, and creating value that resonates across communities and industries.

We are looking forward to see what Ahmed does next.