A Snapshot of the Radio Industry – February 2010

Snapshot

• Telecom Sector topped the advertising followed by Food and Financial
  Institutions in February 2010.
• Telenor was the top advertiser.
• Rin Washing Powder was the top advertised brand other than Telecom.
• Late evening and early morning remained the preferred time band for
  advertisers.
• Karachi had the maximum share of advertising.

Top 10 Categories

LM	TM	Categories	(MINS) %
1	1	Telecom	28.9
–	2	Food	6.9
3	3	Financial Institutions	5.0
4	4	Tea	4.7
–	5	Laundry Detergents	4.3
8	6	Milk	4.1
2	7	Cell Phones	3.8
–	8	Insurance Companies	3.8
–	9	Airlines	3.7
–	10	Ice Creams	3.2

TM = This Month/LM = Last Month

Top 10 Advertisers

4 of the top advertisers belong to the Telcom Sector

LM	TM	Advertisers	(MINS) %
2	1	Telenor	9.1
1	2	Unilever Pakistan	8.0
3	3	Ufone GSM	6.0
9	4	Engro Foods	4.8
5	5	Nestle Pakistan	4.6
–	6	Warid	4.5
8	7	China Mobile	3.6
–	8	Season Foods	3.5
4	9	Nokia	3.4
–	10	EFU Life Insurance	3.3

TM = This Month/LM = Last Month

Top 10 Brands

6 of the top advertisers belong to the Telcom Sector

LM	TM	Advertisers	(MINS) %
1	1	Ufone GSM	6.0
–	2	Warid	4.5
–	3	Telenor	4.4
–	4	Rin Washing Powder	4.2
–	5	Talkshawk	3.8
6	6	Zong	3.6
–	7	Menu	3.5
–	8	Nokia 5230	3.3
–	9	PIA	3.0
8	10	Jazz	2.8

TM = This Month/LM = Last Month

Courtesy: MediaMiles.