Worldcall legalizes their in-house channel ‘WE’

In response and support of the position taken by PAS on ‘Advertising on Cable’, Worldcall Telecom Limited has announced to launch a dedicated In-house Channel ‘WE’ showcasing only licensed content for which PAS has issued an NOC.The transmission will start from 1^st of November ’08 on all the Worldcall stations that include Karachi, Islamabad, Multan, Faisalabad and Gujranwala.
This initiative came when PAS took a position on behalf of its member advertisers to not advertise on illegal content in the spirit of self-regulation and to promote high ethical standards in advertising.
For detailed ‘position paper’ kindly contact PAS Secretariat at +9221 583 6072 or email at secretariat@pas.org.pk.