Oye Kuch Kar Guzar- Pakistan's First Online Film

In pursuance of its commitment to empower youth, Pakistan’s first and only youth centric telecom brand djuice is bringing in the first Pakistani online film ‘Oye Kuch Kar Guzar’ or ‘take the plunge’ in collaboration with YouTube.
The film is the first of its kind to be crafted and featured solely on YouTube. Besides inspiring youth into self-discovery and self-belief, the maiden online film will go a long way in strengthening the digital ecosystem and digital uptake in the country. It will establish and bolster digital media as a convenient and reliable entertainment resource in the country.
Sharing his thoughts, Djuice Chief Marketing Officer Bilal Kazmi said, “It is the first time that a Pakistani brand has created this sort of digital content for youth to inspire and motivate them into facing their true selves. This relatively newer genre will enable viewers to direct the story according their whims. We believe that internet has a massive potential to serve a digital entertainment resource. Djuice has set the precedent and we will continue to create special online content in the future.”
Speaking on concept of ‘Oye Kuch Kar Guzar’, the film’s director Haris Rasheed said, “Coming from a middle class family, this is a story I myself deeply connect with. We all struggle to find our place in this fast paced world, and most of us give into the pressure of settling too soon with what we can achieve rather than what we want to achieve. With passion one can do what they want to do rather than what they have to do. Breaking free of the ‘norms’ of society and finding your own place and your own voice in this world doing what you love is what this story is all about.”
With the launch of 3G/4G services in the country, the technological uptake has improved exponentially. It has ripened many opportunities ready to tap into in the digital ecosphere. With a large portion of population having access to technology, the entertainment potential of internet awaited to be explored. Djuice has opened newer horizons by launch of the film.